DAY 1 – UNDERSTANDING THE CUSTOMER EXPERIENCE
Understand modern customer expectations Identify key moments in the customer journey Detect friction points Create consistency between promise and reality Outcome: You master the overall experience
DAY 2 – DESIGNING A SIGNATURE EXPERIENCE
Create memorable experiences Storytelling vs. Storyliving Develop a distinctive customer signature Strengthen relational quality Align teams, discourse, and actions Outcome: You become distinctive and unforgettable in your market
ONLINE CAPSULES
Fundamentals reminders Practice reinforcement Standard anchoring Outcome: The experience becomes consistent over time
DAY 1 – UNDERSTANDING THE CUSTOMER EXPERIENCE
Understand modern customer expectations Identify key moments in the customer journey Detect friction points Create consistency between promise and reality Outcome: You master the overall experience
DAY 2 – DESIGNING A SIGNATURE EXPERIENCE
Create memorable experiences Storytelling vs. Storyliving Develop a distinctive customer signature Strengthen relational quality Align teams, discourse, and actions Outcome: You become distinctive and unforgettable in your market
ONLINE CAPSULES
Fundamentals reminders Practice reinforcement Standard anchoring Outcome: The experience becomes consistent over time